What is a Link in Bio, and what can it do now?

A Link in Bio is one page that sits behind the single link a social profile gives you. Instead of changing that link every time you post, you point it at a page that holds everything: your links, your photos and videos, your notes, and, on Onlink, the things you sell. Visitors tap once and find all of it.

Most people who search for "link in bio" think it means a list of buttons. It can be that. It can also be the page where someone reads about you, watches your latest video, books a call with you and pays for it, without ever leaving the page. This guide covers what a Link in Bio is for, what one looks like, how to add yours on five networks, which options are free, and what it takes to sell from it.

What is a Link in Bio for?

A Link in Bio turns the one link your profile allows into a page with as many destinations as you need. It exists because Instagram, TikTok and the others give you a single clickable spot, and one spot is not enough for a person who publishes in more than one place.

That is the whole job at the basic level: one address in every bio, and a page behind it that you keep improving. Everything else in this guide is about what that page can hold.

What does a Link in Bio look like?

Most Link in Bio pages are a vertical list of buttons under a profile photo. On Onlink it is a grid: your name and photo on one side, and cards for links, photos, video, notes, a map and music arranged the way you want, with a separate layout for phones.

A page for a photographer might hold a photo card for the latest shoot, a YouTube card, a booking card for a session, and a link to the print shop. A coach's page might hold a course, a paid call, a free download in exchange for an email, and a note about who the coaching is for. Same page type, different cards.

How do you add a Link in Bio on Instagram, TikTok, YouTube, LinkedIn and X?

Each of the five networks below has a place for a website in the profile, and that is where your Link in Bio goes. The steps are the ones each network publishes; the only thing you type is the same address everywhere, for example on.link/yourname.

Instagram

As of September 2026, Instagram's help centre says you can add a website to your bio on Instagram. Open your profile, tap Edit profile, then Links, then Add external link, and put your Link in Bio address in the URL field. Use the same address you use everywhere else, so you never have to update your bio again; the Instagram guide has every tap, the five-link limit and the reorder steps.

TikTok

As of September 2026, TikTok's account-types page says verified Business Accounts can post a website link on their profile, and general accounts can once they have at least 1,000 followers, per TikTok's support site. Once your account qualifies, add the link under Edit profile; the TikTok guide has every tap, and the route without 1,000 followers.

YouTube

As of September 2026, YouTube lets you showcase up to 14 links on your channel Home tab. In YouTube Studio, go to Customization, then Profile, click Add link under Links, enter the title and URL, and click Publish. Your first link appears next to the subscribe button, so put your Link in Bio there.

LinkedIn

As of September 2026, LinkedIn has removed the free hyperlink in the profile introduction. Every account can still add a website under Contact info: open your profile, click Contact info, click the edit icon, click Add website, paste the address, choose a website type and save.

X

On X, the website is one of the fields you edit with the profile: X's help page lists name, bio, location, birth date, and website as the things you can add. Go to your profile, tap Edit profile, paste your Link in Bio address into the website field, and save.

Which Link in Bio is free?

Onlink's free plan is free with no card and no time limit, and it includes selling: every card type, unlimited links, 10 GB of hosted photos and video, and a 10% fee taken only when you make a sale, as listed on the Onlink pricing page. Paid plans lower that fee and add growth tools.

When you compare link in bio tools, or weigh the Linktree alternatives that let you sell, read three things on each pricing page: what the free tier can hold, what a sale costs you, and which features sit behind a paid plan. Here is exactly what is free and what is paid on Onlink, from the pricing page:

The answer to "am I forced to pay anything?" is no. You pay a fee when a sale happens, and a subscription only if the lower fee or the extra tools are worth it to you. Stripe's own card-processing fee is separate and set by Stripe.

Can people see who clicked your Link in Bio?

A Link in Bio page can count how many people clicked each card; it cannot tell you who they were. On Onlink, every plan shows page views, card clicks, sales and revenue with a daily chart, and public pages are served without cookies and without third-party trackers, so there is no list of names to show.

Paid plans add the breakdown: which card earned the clicks, where visitors came from, and which countries. That is enough to know what is working without tracking individuals.

Can you sell from a Link in Bio?

Yes. On Onlink you can sell digital products, online courses, paid calls and consultations, and accept donations and tips, all as cards on the same page, with checkout handled by Stripe and the money paid into your own Stripe account. Onlink never holds your money.

Here is the part most people searching for "link in bio" do not know, and it is the reason we built Onlink the way we did: the page can be far bigger than a list of links. Beyond sharing links, photos, videos and notes, you can sell your products directly from the same place, with a Stripe checkout doing the payment work. A creator in Brazil can sell to the whole world: Stripe is available to businesses in Brazil, and its availability page says that once it operates in your country you can sell to customers anywhere. And you are never a hostage to the platform: the money goes straight to your account, not to a balance you have to ask for.

You do not write code and you do not build a checkout. You add a card, set a price, and connect your Stripe account. Buyers pay, get an email with what they bought, and can come back to it any time in their library on Onlink; everything you sell is stored on Onlink, so there is nothing to host elsewhere.

Should your Link in Bio be a showcase or an income source?

It can be either, or both, on the same page. Start with what you want a visitor to do in the first five seconds: look at your work, or buy something.

As a showcase, the page holds what you create and share: photo cards with your work, video, YouTube and music cards, notes for the things a bio is too short for, a map if you have a place, and links pointing where you want people to go. Think of it as the design showcase for everything you make.

As an income source, the same grid takes paid cards: a digital product delivered as files, a course with lessons, a paid call with a Google Meet or Zoom link, a donation or tip card. Add a free download in exchange for an email, and the page also grows the list you will sell to next. There is a third way the page earns that has nothing to do with selling: you earn a one-time reward of up to $60 when someone who signed up through your page subscribes to a paid plan.

Is a Link in Bio still a thing?

Yes. Instagram, TikTok and X still give a profile one website field, so the page behind that link is still how people find everything else you do. What changed is what the page can do: it used to hold links, and now it can host your media and take payments.

If your page today is a list of buttons, that is fine. If you sell anything, or want to, the page you already have is the storefront, and on the free plan it costs nothing until a sale happens.

Frequently asked questions