Digital products to sell from your link in bio: 11 ideas and what they cost

The digital products to sell first are the ones you can finish this week and fit in a file: a PDF guide, a set of templates, a preset pack, a spreadsheet, a short course. This list has eleven, chosen because a creator with an audience on Instagram or TikTok can make each one from work they already do, and because each one sells from a link in bio page without a separate store. For every idea it says what the buyer receives, which card on Onlink delivers it and the size limits, and every Onlink number below is computed from the product's own code and the Onlink pricing page.

The short version: on Onlink the free plan sells all eleven at 10% of each sale, with no subscription and no credit card. A $20 file keeps $18 for you before Stripe's processing fee, the money is paid into your own Stripe account, and the buyer keeps what they bought in a library they can open any time while the product is on your page, and for 30 days after you delete it.

What digital products can you sell?

You can sell anything you make once and deliver as a file or as access: an e-book, a template, a preset, a spreadsheet, a course, a paid call. Stripe's guide to digital product businesses, read on 6 September 2026, defines one as a company that "creates and sells products that exist only in digital form", and lists e-books, online courses, templates, stock assets, fonts and graphics, digital art, "Guides and tool kits" and "Budgeting spreadsheets" among the kinds in demand, per Stripe's guide to starting a digital product business.

The eleven below are the ones that fit a link in bio page. Nine are files a buyer downloads, one is a course with hosted video, and one is your time, booked and paid on the page. Software, apps and subscriptions are digital products too, but each needs its own product to exist, so they are not on this list.

The limits, from the product's code: a digital product card holds up to 3 files of up to 50 MB each; a course lesson holds a video of up to 300 MB or a PDF of up to 50 MB; a booking runs from 15 minutes to 6 hours.

Which digital products are the easiest to start with?

Of the eleven, start with a PDF guide, a set of templates or a preset pack, because each is a file you export from a tool you already use, and none needs video, a schedule or a second product to work. Stripe's guide says worthwhile digital products "solve problems, save time, or offer value to people’s digital lives", and the question your followers ask most often is usually the first product.

• A guide: the answer you have typed into comments and messages a hundred times, written once as a PDF.
• Templates: the layout, planner or dashboard you already use, cleaned up so someone else can fill it in.
• Presets: the look of your own photos or videos, exported as the file your editing app produces.
• A spreadsheet: the tracker you built for yourself, with the formulas in place and the sample data removed.

On Onlink each of those is one digital product card: a title, a cover image of up to 5 MB, a price, and up to 3 files of up to 50 MB each. The card can be on the page and selling the same day the file is finished, on the free plan, with nothing charged until a sale.

How does each digital product reach the buyer?

On Onlink the buyer pays from your page, gets an access link on the confirmation screen and by email, and opens the purchase in a library at app.on.link under Downloads, Courses or Bookings. The sections below take the eleven ideas one by one: the file to make, how it is delivered, and the one thing that goes wrong with each.

1. An e-book or PDF guide

The file is a PDF, exported from whatever you wrote it in, and the buyer opens it from the library on any device. Stripe's guide lists e-books "Especially on niche topics or how-to guides", and a guide is the product most creators already have half-written in their replies. What goes wrong: a guide that tries to cover everything. One question, answered completely, sells better than a survey, and it is finished sooner.

2. A planner, workbook or printable

A planner or a workbook is a PDF sized to print, letter or A4, with the pages the buyer fills in; a printable is the same idea for one page, a wall chart or a habit tracker. Deliver the whole set as one PDF, or as up to 3 files if there are versions, and say in the description which paper size it is made for. What goes wrong: a file that only looks right on the screen it was designed on. Print one page before you sell it.

3. Canva templates

A Canva template is delivered as a link, not as the design file: Canva's help page, read on 6 September 2026, says that "By sharing your design as a Template link, anyone can view and use it as a template", and that the link is made from the Share menu in the editor, per Canva's guide to sharing a design as a template link. The file you attach to the Onlink card is a short PDF that holds the link and the instructions, so the buyer downloads the PDF and opens the template from it.

Three things to know from the same page. Making a template link "is only available to Canva Pro, Canva Teams, Canva Enterprise, Canva for Education, and Canva for Nonprofits users", so the free Canva plan cannot create one; and if you make the link from a work email address, buyers on the same email domain "must be on a paid plan to access the Template links", which does not affect buyers on ordinary email addresses. And "If you delete a Template link it'll also make the URL inactive", so the link in every PDF you have sold stops working: change the design instead of deleting the link.

4. Notion templates

A Notion template is a page published to the web with duplication left on. Notion's help page, read on 6 September 2026, says a visitor logged into Notion opens the public page and clicks "Duplicate in its upper right corner", chooses a workspace, and gets a copy that "will include all the sub-pages contained in the original page", per Notion's guide to duplicating public pages. As with Canva, the file on the Onlink card is a PDF holding the page link and a few lines on how to use it.

The same page shows the switch that breaks a sale: under Share, then Publish, then Site customization and Header, there is a "Duplicate as template" toggle, and if it is off the buyer sees the page but cannot copy it. Two more conditions from the same page: the buyer has to be logged into Notion to duplicate, and a copy can show blocks marked "No access" where the original pulled in content that was not meant to travel.

5. Spreadsheets and trackers

A budget, a content calendar, a pricing calculator, an inventory sheet: Stripe's guide lists "Budgeting spreadsheets: Ready-to-use financial planning templates" among the products in demand. Deliver it as the native file, an XLSX the buyer opens in their spreadsheet app, with a short PDF of instructions beside it if you like, since up to 3 files fit on one card. What goes wrong: formulas that break when the buyer deletes the sample rows. Protect the formula cells and leave one worked example.

6. Presets and LUTs

A preset is your editing recipe as a file: Adobe Lightroom exports a preset as an XMP file, presets for the Lightroom mobile app travel as a DNG photo that carries the edit, and video colour grades travel as CUBE files that most editors import. Zip the pack, add a PDF with the import steps for each app, and show the before and after on the card's cover image, because the cover is what sells a preset. What goes wrong: a preset made on one camera's files that looks wrong on a phone photo. Test it on the kind of photo your buyers actually take.

7. Fonts, brushes and graphics

Stripe's guide lists "Fonts and graphics: Custom typefaces or digital illustrations", and digital art, illustrations and wallpapers, among the products in demand. A font ships as OTF and TTF files, a brush pack as the file your painting app exports, illustrations as PNG, JPG or the native design file. Zip each product and keep it under 50 MB per file, or split it across the 3 files a card holds. What goes wrong: licensing. Say in the description what the buyer may do with the files, personal use or commercial, because the question will arrive by message otherwise.

8. Stock photos, sound effects and sample packs

"Stock assets: Stock photos, videos, sound effects, or music" is on Stripe's list, and a pack of your own photos, field recordings or drum samples is a file product like any other. The limit that matters here is size: 50 MB per file and 3 files per card, so a large library sells as several packs rather than one, and every file counts toward the 10 GB of media on the free plan (20 GB on Pro, 50 GB on Premium). What goes wrong: selling something you recorded that has other people in it, or music with a sample you did not clear.

9. Prompt packs and swipe files

A swipe file is a collection of things that worked, captions, hooks, email subject lines, replies, and a prompt pack is the same idea for AI tools. Both are text, delivered as a PDF or a plain text file, and both are quick to make from what you already keep. What goes wrong: a list with no context. A hook and the reason it worked is worth ten hooks alone.

10. A short course

A course is not a file on Onlink; it is its own card, with modules and lessons, and the buyer watches it in the library. Each lesson is a video of up to 300 MB, a PDF of up to 50 MB or a text lesson, with up to 5 supporting files of 25 MB each, and a lesson can be released on a date or a set number of days after purchase. Stripe's guide lists online courses first among the products in demand, "Covering topics such as coding, business, personal development, fitness, and creative skills". What goes wrong: a course planned as ten hours that never ships. Three lessons that exist beat thirty that do not, and the course card is on every plan, Free included.

11. A paid call or consultation

Your time is the digital product you already have. A booking card on Onlink, once your calendar is connected, sells a call of 15 minutes to 6 hours, shows your availability, takes the payment, and sends the buyer a Google Meet link for the slot. It is the one product on this list that costs you an hour for every sale, which is why it pairs well with a file: the call for the people who want you, the guide for everyone else. How the booking card compares with Calendly, from Calendly's own pricing page, is in Onlink vs Calendly.

What does it cost to sell a digital product?

On Onlink, nothing until a sale: the free plan has no subscription and no credit card, and a sale costs 10% of the price plus Stripe's processing fee. The paid plans lower the fee to 7% on Pro and 0% on Premium, and the cost is the same for all eleven products, because it is charged on the sale, not on the kind of card.

Stripe's processing fee is Stripe's, on every plan and on every platform that uses Stripe: its United States pricing page, read on 6 September 2026, prints 2.9% + 30¢ "per successful transaction for domestic cards", per Stripe's pricing page for the United States. The Onlink fee is taken at the moment of payment, so what reaches your Stripe account is already net of it. Premium at $30 a month billed annually costs the same as the 10% fee on $300 of monthly sales, so below that figure Free costs less and above it Premium does; the arithmetic says to start on Free and move once the sales are there.

We built the free plan to hold almost the whole product, because the part a creator needs to get paid should not sit behind a subscription. On Onlink the page, every card type and every kind of selling are on the free plan, a creator who sells nothing pays nothing, and a sale is paid into the creator's own Stripe account, never through us.

What are the most profitable digital products to sell?

The ones with the widest gap between the price and the cost of one more copy, and for a file that cost is zero: the same PDF sells once or a thousand times from a page that costs $0 a month on Onlink Free. We publish no creator earnings, so the profitable product here is arithmetic you can check, not a ranking.

Stripe's guide puts the model in one line: digital products "can be created once and sold repeatedly without substantial ongoing production costs", with "no manufacturing, inventory, or shipping". A $20 file keeps $18 on Free before Stripe's fee whether it is the first sale or the hundredth. A course or a call usually carries a higher price and costs more to make or to give; a file usually carries a lower price and costs nothing per copy. The product that pays is the one you finish and put in front of the audience you already have, which is the argument for starting with the smallest.

How do you price a digital product?

Price the result, not the file, and start with one price you can explain, because on Onlink you can change it from the card at any time. Stripe's guide heads its advice "Sell the results" and gives the example: instead of "This is a meditation app", try "Feel calmer and more focused in just five minutes every day".

On Onlink a price is set on the card in one of 6 currencies, USD, EUR, GBP, BRL, AUD, CAD, with up to two decimals. Stripe's guide also suggests tiers, "Create tiered options that let customers choose a level of investment", and on a link in bio page the tiers are usually three cards rather than three versions of one: the guide, the course, the call. What each one keeps is the price minus the plan's fee minus Stripe's fee, and nothing else.

Where do you sell digital products?

From your own page, if you already send people to one link: the product sits beside the photo or video that explains it, the buyer pays from there, and the money goes to your Stripe account. How the same sale is charged on Gumroad, Payhip, Sellfy, Stan Store and Etsy is in our comparison of platforms to sell digital products, and the setup, card by card, is in our guide to selling digital products online.

Two cards help the paid ones sell. A lead magnet card gives away one file in exchange for an email, which is how a guide finds the buyers for the course; and the page address in your Instagram and TikTok profiles is the whole distribution, so the exact steps are in our guides to putting a link in an Instagram bio and in a TikTok bio.

Frequently asked questions