The best link in bio tools in 2026, compared

A link in bio tool gives you one page for the link a social profile allows, a line of text that shows nothing and sells nothing on its own, and the good ones now sell for you as well. This comparison puts six link in bio tools side by side, with every price and fee read from each company's own site on 4 September 2026, and Linktree's on 6 September 2026: Onlink, Linktree, Beacons, Stan Store, Bio Link and Lnk.Bio.

The short version: the free tiers differ far more than the paid ones, and Onlink's is the widest of the six. Beacons sells on its free plan at 9% and Linktree on its free plan at 12%, per its fees article; Stan Store has no free plan; Bio Link sells nothing, each per its own pages, linked under the first table. Everything below is in tables, so you can find your own answer without reading ours.

What should a link in bio tool do in 2026?

A link in bio tool should hold everything you share and everything you sell on one page, and take the payment itself. In 2026 that means links, photos, video and notes on the same page as digital products, courses, paid calls, donations and tips, with checkout built in.

The category started as a list of buttons, and two of the six, Linktree and Lnk.Bio, still describe their page as links with themes on top. What separates them today is what happens when a visitor wants to buy: whether the page can take the money, what the tool keeps from the sale, and whether you had to pay a subscription before the first sale was possible. Those three questions drive the tables below.

Which link in bio tools did we compare, and how?

We read the pricing or help pages of the five competitors on 4 September 2026, four in a browser and Linktree's pricing page through a crawler in the United States on 6 September 2026 so that it printed dollars, and put the same six questions to each. Onlink's own numbers come from the constants the product charges on, which its pricing page prints, and nothing here comes from memory or from third-party reviews; where a page did not print something, the table says so.

• Price: the free plan, the first paid tier and the top tier, monthly and billed annually.
• Free plan: the tool's own list of what it includes.
• Selling: whether the page takes a payment, the fee on a sale by plan, and where the money goes.
• Design: what the page is, what you can change, and whether the tool's badge comes off.
• Analytics: what the free plan shows and what the paid plans add.
• The first sale: what it costs up front on each tool, which decides the conclusion.

Two notes on sources. Linktree's pricing page shows prices in the visitor's local currency; the figures below are the dollar ones it printed to a reader in the United States on 6 September 2026, and its fees come from its fees article of the same day. The address stan.store/pricing answers as an unclaimed store rather than a pricing page, so Stan's numbers come from Stan's help centre and Stan's own pricing article. We left out linkme.bio, which prices in Brazilian reais for a Brazilian audience; it has its own comparison.

How much does each link in bio tool cost?

Monthly prices run from $0 to $99 across the six, and the lowest-priced paid tier ranges from $0.99 a month on Lnk.Bio to $29 on Stan Store. Four of the six print a free plan; Stan Store has a 14-day trial instead, and Bio Link offers a 7-day trial on its one plan.

Sources, each read on 4 September 2026 unless stated: Onlink pricing, Linktree pricing (read from the United States on 6 September 2026, in dollars), Linktree's fees article, selling guide and paid features overview (each 6 September 2026), Beacons pricing, Stan Store home, Stan Store plans and Stan Store pricing, Bio Link pricing, Lnk.Bio pricing and Lnk.Bio's shop page (6 September 2026). Lnk.Bio's home page prints Mini as $0.99 a month in its plan table and as a $9.99 one-time payment in its about section; its comparison page, read on 6 September 2026, reconciles the two as "Mini Monthly $0.99/mo" and "Mini One-time $9.99 lifetime".

Which link in bio tool is free, and what does free include?

Onlink's free plan holds almost the whole product, with no time limit. Linktree, Beacons and Lnk.Bio also print a free plan, and Stan Store and Bio Link print none; the difference is what the free plan can do, and the table below is each tool's own list.

The affiliate programme runs on every plan, free included: anyone who signs up through your page becomes your referral, and the programme pays a one-time reward of $5 to $60 when that referral subscribes to a paid plan, confirmed 30 days after the sale and paid to your Stripe account.

Per the pages linked under the first table. The question behind "which link in bio tool is free" is usually "will I be forced to pay?" On Onlink, no: you pay a fee when a sale happens, and a subscription only if you want a lower fee or more tools, as the Onlink pricing page lays out. Beacons works the same way on its free plan, though its first paid tier, Creator, keeps the 9%. On Stan Store the trial runs 14 days, then the subscription starts; the fees, the cash-out steps and the break-even point are in our Onlink vs Stan Store comparison. Seven free plans, badge and selling included, are side by side in our free link in bio comparison.

Which link in bio tool lets you sell, and what does a sale cost?

Five of the six can sell something, and the fee on a sale is the number that decides what you keep: Onlink takes 10% on Free, 7% on Pro and 0% on Premium, and the others print their own schedules in the table below. Card processing by the payment provider applies on top, where a tool's page says so.

Per the pages linked under the first table, and Stan's help centre on Stripe accounts and cash-outs, read on 4 September 2026. Two things to weigh against each other. A 0% fee with a $29 subscription costs $348 a year billed monthly ($300 billed annually) whether you sell or not; a 10% fee costs nothing until money arrives, and $348 in fees means you sold $3,480 that year. Where the money lands matters too: on Onlink it is paid into your own Stripe account, so there is no balance to ask for and no payout schedule other than Stripe's own for your country.

Which link in bio tool gives you the most design control?

Onlink's page is a bento grid: cards of different sizes, placed where you drag them, laid out once for desktop and again for the phone. Linktree and Lnk.Bio describe links with themes on top, Beacons and Bio Link add a website or site builder, and Stan Store a storefront with templates; every tool whose pages describe design lets you change colours and fonts on some plan.

Per the pages linked under the first table. Design is where the "link in bio tool for Instagram" search, which has its own comparison, and the "link in bio website" search part ways. If all you want is a column of buttons under an Instagram profile, any tool in this list does it. If you want the page to look like your work, a grid with photo and video cards is closer to a site than to a list, and that is the case Onlink is built for.

Which link in bio tool shows you the best analytics?

Onlink shows sales and revenue in the same view as page views and card clicks, with a daily chart, on every plan; the others either keep revenue in a store section or reserve the fuller view for a paid tier. On paid plans Onlink adds which card earned the clicks, traffic sources and countries.

Per the pages linked under the first table. One line on privacy, because it changes what analytics can honestly show: Onlink's public pages are served without cookies and without third-party trackers, so the numbers are counts of clicks and sales, never a list of who clicked.

What matters more than price?

For a creator starting from zero, what matters more than the price is whether the page lets you sell before you pay anything. Of the six, the lowest risk is the plan that charges only when a sale happens, and the lowest price only matters once you know what you will sell, and how much.

Of the six we compared, five sell something, and on three of them the first sale costs nothing up front: Onlink Free at 10%, Beacons Free at 9% and Linktree Free at 12%. Stan Store's first sale needs the $29 Creator plan, Lnk.Bio's the $24.99 Unique plan and then 5% of each sale, per its shop page, and Bio Link sells nothing.

• What the first sale costs you up front, per each site's own page: Onlink $0, then 10% of the sale; Beacons $0, then 9%; Linktree $0, then 12%; Stan Store $29 a month first, then 0%; Lnk.Bio $24.99 once, then 5%.
• What a subscription buys you, once you sell: on Onlink a lower fee (7% on Pro at $10 a month billed annually, 0% on Premium at $30); on Linktree 9% on Starter ($6 billed annually) and 0% on Premium ($30 billed annually); on Beacons 0% from Creator Plus ($25 billed annually); on Stan Store 0% from the first month ($29 a month, or $300 a year).
• Where a 0% subscription meets Onlink Free's 10%: Stan Store's $29 a month at $290 of sales a month, and Onlink Premium's $30 billed annually at $300; below those totals Onlink Free costs less, above them the 0% plan does.

Which link in bio tool should you pick?

It depends on what the page has to do, and the table takes it case by case. For most rows the answer is Onlink's free plan, because among the six we compared it is the only one whose free plan prints digital products, courses, bookings and donations next to photos, video and links at $0.

Per the pages linked under the tables above, read on 4 September 2026 and, for Linktree, 6 September 2026.

• You share links and nothing else: Onlink's free plan gives you the links plus photo cards for images and video, and Spotify cards, and the door to selling stays open; Lnk.Bio's and Linktree's free plans give you the links.
• You want to sell your first product this week without a subscription: Onlink's free plan sells digital products, courses, paid calls, donations and tips; Beacons' free plan sells digital products and affiliate links.
• You sell courses with hosted video: Onlink on any plan, including Free, hosts the lessons inside the 10 GB, 20 GB or 50 GB the plan includes; Beacons hosts course video from Creator Plus ($30 a month) and Stan Store from Creator ($29 a month).
• You want a page that looks like a site, with photos and video as the page rather than as links: Onlink, on any plan including Free.
• Your own domain name: Onlink does not offer one; Beacons Creator and Bio Link Pro list one; Lnk.Bio lists a .bio domain on Unique, a custom domain add-on its pages price at $39.99 and $29.99 a year, and connecting your own on Ultra.
• You already sell enough that a 0% subscription costs less than 10% of your sales: Onlink Premium at $30 a month billed annually past $300 of monthly sales, or Stan Store's $29 past $290.

Per the pages linked under the first table. If you already have a page elsewhere, moving is not a rebuild: pick a handle and the page exists, drag the cards where you want them, then put the new address in your profiles. Nothing to install, no code. The guide to what a link in bio can do walks through the profile fields on Instagram, TikTok, YouTube, LinkedIn and X, and if Linktree is the page you are leaving, the Linktree alternatives that let you sell guide walks through the switch.

The free plan is the line that decides this comparison, and it is the line we built Onlink around. On several of the tools here a part of the product sits behind a paid tier: the shop on Lnk.Bio is on the Unique plan, custom themes and fonts on Linktree are on Pro, and Stan Store has no free plan. We wanted the free plan to hold almost the whole product: photos, video, links, digital products, courses and paid calls on one page, sold from day one, with a fee only when a sale happens. The other decision was the money: a sale is paid into the creator's own Stripe account, and never passes through us. Stan Store does not say on the pages we read where a sale settles, so we do not claim it; Linktree's selling guide says the seller's own Stripe account, and Lnk.Bio's shop page says PayPal or Stripe with the line that it does not hold your funds.

Frequently asked questions