The best link in bio tools for Instagram, compared

A link in bio tool for Instagram is a page that sits behind the one address in your profile and holds everything the profile cannot: photos, video, links, and things people can buy. Instagram itself allows up to five website links on a profile, per Instagram's own help page read on 4 September 2026, and each one is a line of text; the tools below turn that one line into a page. This comparison reads six of them from their own pages: Onlink, Linktree, Beacons, Lnk.Bio, Later and Canva.

The short version: five of the six print a free plan with no end date, and among the six we compared, Onlink is the only one whose free plan prints digital products, courses, bookings and donations, at 10% a sale. Linktree sells at 12% on Free, 9% on Starter and Pro and 0% on Premium, per its fees article; Beacons sells at 9% on Free; Lnk.Bio opens a shop on a one-time plan; Later tracks sales through affiliate links rather than taking payment; Canva links out to a shop. Every number is in the tables, with the page it came from.

How did we compare these six tools?

By reading each tool's own pages, on 4 September 2026 and 5 September 2026 and Linktree's on 6 September 2026, and putting the same questions to each: is there a free plan and does it end; what it holds; what the first paid plan costs; whether the page takes a payment, and the fee; where the money goes; what the page is and what you control; and how the address goes into Instagram's Links field. Every competitor line is that page's own words or numbers, and every Onlink number comes from the constants the product charges on, which the Onlink pricing page prints.

• Price: the free plan and the first paid plan, monthly and billed annually, in the currency the page printed.
• Free plan: the tool's own list of what it includes.
• Selling: whether the buyer pays from the page, the fee on a sale by plan, and where the money lands.
• Page: what the page is (a grid, a column, a feed, a site) and what you can change on it.
• Instagram: what the profile's Links field accepts, per Instagram's own help page, and what each tool prints about Instagram.

What does Instagram let you put in a bio?

Up to five websites, per Instagram's help page read on 4 September 2026: "You can add up to 5 websites to your Instagram profile", added under Edit profile, then Links, then Add external link. The same page notes that "anyone, on or off Instagram, can see your websites" and that you can reorder them by tapping Options, then Reorder links.

Five text links is enough to point at a shop, a channel and a newsletter, and not enough to show work, host a video, or take a payment. That is the gap a link in bio tool fills: the profile carries one address, and the page behind it carries the rest. On Onlink that address is on.link/yourname, and the page adapts to the phone on its own, which matters because almost every visitor from Instagram arrives on one.

Which link in bio tools work with Instagram, and what do they cost?

All six take the same step on Instagram: you paste the page's address into the profile's Links field, which needs no access to your account, though building the page can, since Lnk.Bio signs you up "via Instagram" and Later builds the page from posts you attach a link to. The paid plans run from Lnk.Bio's Mini, printed as $0.99 a month in one place and $9.99 one-time in another, to $90 a month on Beacons, and Later's is a scheduling subscription from $18.75 a month billed yearly or $25 billed monthly, per Later's pricing read on 5 September 2026 and 6 September 2026.

Sources, each read on 4 September 2026 unless stated: Instagram's help page on adding a website, Onlink pricing, Linktree pricing (read from the United States on 6 September 2026, in dollars), Linktree's fees article and selling guide (both 6 September 2026), Beacons pricing, Lnk.Bio and Lnk.Bio's shop page (6 September 2026), Later's link in bio page and Later's pricing (both 5 September 2026; its monthly-billed rates on 6 September 2026), and Canva's link in bio page (5 September 2026). Linktree's pricing page shows prices in the visitor's currency; the figures here are the dollar ones it printed to a reader in the United States on 6 September 2026, and its fees come from its fees article of the same day.

Which link in bio tool is free for Instagram?

Onlink, Linktree, Beacons, Lnk.Bio and Canva each print a free plan with no end date; Later's pricing page lists Link in Bio inside paid plans with a 14-day trial, even though its feature page says "Get Later’s link in bio tool for free". What each free plan holds is the real difference, and the table is each tool's own list.

Per the pages linked under the first table. The question behind "which link in bio is free" is usually "will I be forced to pay?" On Onlink, no: the free plan has no card and no time limit, you pay 10% when a sale happens, and a subscription only if you want a lower fee or more tools, as the Onlink pricing page lays out. The affiliate programme runs on the free plan too: anyone who signs up through your page becomes your referral, and it pays a one-time reward of $5 to $60 when that referral subscribes to a paid plan, confirmed 30 days after the sale, once no refund can reverse it. Where each free plan ends, at the badge, the fee or the domain, is in our free link in bio comparison.

We built the free plan that way because the Instagram bio is where most creators start, and the first thing they want to put behind it is something to sell. The part of the product a creator needs to get paid should not sit behind a subscription, so on Onlink the page, every card type and every kind of selling are on Free, and a creator who sells nothing pays nothing.

Which tool sells from the Instagram bio, and what does a sale cost?

Onlink, Linktree and Beacons take a payment on the page, and Lnk.Bio prints a shop on its Unique plan; Later and Canva send the visitor to a shop elsewhere. The fee on a sale decides what you keep: Onlink takes 10% on Free, 7% on Pro and 0% on Premium; Linktree prints 12% on Free, 9% on Starter and Pro and 0% on Premium in its fees article; Beacons prints 9% on Free and Creator and 0% on Creator Plus and Max; Lnk.Bio's shop page prints 5% per sale, on top of the Unique plan that opens the shop.

Sources, each read on 4 September 2026 unless stated: Instagram's help page on adding a website, Onlink pricing, Linktree pricing (read from the United States on 6 September 2026, in dollars), Linktree's fees article and selling guide (both 6 September 2026), Beacons pricing, Lnk.Bio and Lnk.Bio's shop page (6 September 2026), Later's link in bio page and Later's pricing (both 5 September 2026; its monthly-billed rates on 6 September 2026), and Canva's link in bio page (5 September 2026). Where the money lands is the line most pages leave out. On Onlink a sale is paid into your own Stripe account and Stripe pays your bank on its standard schedule for your country; there is no balance on Onlink and nothing to withdraw. Beacons prints a cash-out to Stripe or PayPal, Linktree's selling guide a payout to your own Stripe account, and Lnk.Bio's shop page, read on 6 September 2026, payments via PayPal or Stripe with the line "Lnk.Bio doesn't hold your funds". The best link in bio tools compared has the same tables for Stan Store and Bio Link.

Which link in bio tool looks most like your Instagram?

Later's page is built to: it "looks like your Instagram feed", because each tile is an Instagram post with a link attached, and its FAQ says links "need to be attached to an Instagram or TikTok post" to appear. Onlink's page is a bento grid of photo cards (an image or a video each), note, Spotify and paid cards that you place yourself, plus an Instagram card, so it reads as a page of your work rather than a copy of the feed; Linktree and Lnk.Bio describe a column of links with themes, colours and fonts on top, and Beacons and Canva add a website builder.

Per the pages linked under the first table. Two things to weigh. Later's approach keeps the page in step with your posts, and it needs every post you want on the page to carry a link. Onlink's approach keeps the page independent of the feed: a photo card stays up whether or not it was ever a post, a paid card sits next to it, and an Instagram card can show your latest posts or reels beside them, up to two such cards on a page.

How do you add a link in bio tool to your Instagram profile?

Build the page first, then paste its address into Instagram: tap Edit profile, then Links, then Add external link, paste the address and tap Done, per Instagram's help page read on 4 September 2026. The whole change is one field, and nothing you have posted moves.

1. Make the page. On Onlink, pick a handle and the page exists at on.link/yourname; add the links, photos and video you want on it, and any paid cards.
2. Open Instagram on your phone, tap your profile picture, then Edit profile.
3. Tap Links, then Add external link, paste the page address and tap Done.
4. If you keep other links in the profile, tap Options, then Reorder links, and drag the page to the top of the list.

The same address goes into TikTok, YouTube, LinkedIn and X; where each of those fields is, and what it accepts, is in our guide to putting a link in an Instagram bio and the TikTok one.

Do you need Linktree for Instagram, or an alternative?

"Linktree for Instagram" is the most searched version of this question, and Linktree's own page answers what its plans hold: "Unlimited basic links" and selling at 12% on Free, 9% on Starter and Pro, themes and the badge removed on Pro, selling at 0% and "Unlimited Instagram auto-replies" on Premium, per Linktree's pricing page and fees article read on 6 September 2026. Whether you need it depends on which of those lines you want, and on where the same line is free.

• You want links under your Instagram profile and nothing more: Linktree Free, Lnk.Bio Free and Onlink Free all do it without a subscription; Onlink's adds photo, video and Spotify cards on the same page.
• You want the page without a badge and in your own look: on Onlink there is no badge on any plan, and card sizes, positions, colours, gradients and patterns are on Free; on Linktree that is Pro ($15 a month, $12 billed annually).
• You want to sell from the bio: Onlink Free at 10%; Beacons Free at 9%; Linktree Free at 12%, Starter and Pro at 9%.
• You want to sell at 0%: Onlink Premium at $37.50 a month ($30 billed annually); Linktree Premium at $35 a month ($30 billed annually); Beacons Creator Plus at $30 ($25 billed annually).
• You want Instagram auto-replies: Linktree prints them on Premium and Beacons prints "Instagram DM Automations" on every plan, Free included; Onlink does not offer them.

Every Linktree price in this list is on the pricing page linked above, in the dollars it printed to a reader in the United States on 6 September 2026, and every fee in its fees article. The wider list of tools that replace it is in our Linktree alternatives that let you sell.

What matters more than price?

For a creator starting from zero, what matters more than the price is whether the page lets you sell before you pay anything. Of the six, the lowest risk is the plan that charges only when a sale happens, and the lowest price only matters once you know what you will sell, and how much.

Of the six we compared, four take a payment on the page, and on three of them the first sale costs nothing up front: Onlink Free at 10%, Beacons Free at 9% and Linktree Free at 12%. Lnk.Bio's first sale needs the $24.99 Unique plan and then 5% of each sale, per its shop page, and Later and Canva send the buyer to a shop elsewhere.

• What the first sale costs you up front, per each site's own page: Onlink $0, then 10% of the sale; Beacons $0, then 9%; Linktree $0, then 12%; Lnk.Bio $24.99 once, then 5%; Later a subscription from $18.75 a month billed yearly, with the sale on your own shop; Canva the sale on your own shop.
• What a subscription buys you, once you sell: on Onlink a lower fee (7% on Pro at $10 a month billed annually, 0% on Premium at $30); on Linktree 9% on Starter ($6 a month billed annually) and 0% on Premium ($30); on Beacons 0% from Creator Plus ($25).
• What a creator who sells nothing pays: $0 on Onlink, Linktree, Beacons, Lnk.Bio and Canva; on Later, the subscription after the 14-day trial.

Which link in bio tool for Instagram should you pick?

It depends on what the page has to do, and the table takes it case by case. For most rows the answer is Onlink's free plan, because among the six we compared it is the only one whose free plan prints digital products, courses, bookings and donations next to photos, video and links at $0.

Per the pages linked under the tables above, read on 4 September 2026, 5 September 2026 and 6 September 2026. The same seven cases, with the reason behind each pick:

• You want to sell before you pay anything: Onlink Free at 10% a sale, with the file, the course or the meeting link delivered by the page; Beacons Free sells at 9% and Linktree Free at 12%, and the numbers are in the selling table.
• You want photos and video on the page as the page, not as links: Onlink, on every plan, because the page is a grid of photo cards, image or video, that you arrange yourself.
• You want your Instagram posts on the page: Onlink's Instagram card shows your posts or reels next to the other cards, on every plan; Later's page is built from posts you attach a link to, on a paid plan after its 14-day trial; Lnk.Bio syncs posts as links from its Mini plan.
• You want links under your profile and nothing more: Onlink Free, where the links come with photo cards for images and video, and Spotify cards; Linktree Free and Lnk.Bio Free also print unlimited links.
• You want to sell at 0%: Onlink Premium at $30 a month billed annually; Beacons Creator Plus at $25 and Linktree Premium at $30 billed annually print 0% too.
• You want a website builder and your own domain: Beacons prints a free custom domain from Creator and a website builder; Canva prints a domain on Pro without a price on the page we read; Onlink has no custom domain on any plan.
• You want Instagram auto-replies: Beacons prints "Instagram DM Automations" on every plan, Free included, and Linktree prints them on Premium; Onlink does not offer them.

Frequently asked questions