Comparisons

Onlink vs Lnk.Bio: pricing, fees, selling and pages

Onlink's orange app icon on the left and Lnk.Bio's icon on the right, a VS label between them, on a background split diagonally into two colours

Lnk.Bio pricing is a free plan with "Unlimited Lnks", a Mini plan at $0.99 a month or $9.99 once, a Unique plan at $24.99 "ONE TIME - NO SUBSCRIPTION", and an Ultra plan at $89.99 a year, per Lnk.Bio's own home page read on 6 September 2026; selling from the page, "Open your Shop", is printed under Unique, and the shop takes a "Fixed percentage fee per sale" of 5%, per its shop page. Onlink is three plans: Free at $0 with 10% on each sale, Pro at $12.50 a month with 7%, and Premium at $37.50 a month with 0%, and the selling is on the free plan. This guide puts the two side by side on price, on what a sale costs, on how the money reaches you, on what each page holds, and on how much of the page you can change, with every Lnk.Bio number from Lnk.Bio's pages and every Onlink number from the Onlink pricing page.

The short version: both are free for links, photos and embedded music and video. To sell, Lnk.Bio asks for the $24.99 Unique plan first and then 5% of each sale; Onlink asks for nothing first and 10% of each sale. Onlink also puts courses with hosted video and paid calls on the free plan, where Lnk.Bio prints no course product and sells its booking calendar as a $4 a month add-⁠on or as part of Ultra. What Lnk.Bio prints that Onlink does not offer is a one-⁠time price, PayPal, physical products, a newsletter, a custom domain and 147 embed services; its 5% fee sits between Onlink Free's 10% and Onlink Premium's 0%.

We read Lnk.Bio's home page with its plan list, its features, shop, booking calendar, custom domain and comparison pages in a browser on 6 September 2026, and put the six questions below to both. Every Lnk.Bio line is that page's own words or numbers, and every Onlink number comes from the constants the product charges on, which the Onlink pricing page prints.

  • Price: each plan, monthly, once or a year, and the add-⁠ons.
  • The free plan: what it holds, and whether it takes payment.
  • Selling: what a sale costs on each plan, and where a one-⁠time price meets a fee.
  • The money: which account receives a sale, and what the buyer receives.
  • The page: what it holds and what you can sell on the free plan.
  • Design: what the page is, and what you can change on it.

How much does Lnk.Bio cost?

Lnk.Bio costs $0 on Free, $0.99 a month or $9.99 once on Mini, $24.99 once on Unique, and $89.99 a year on Ultra, per its home page read on 6 September 2026; the add-⁠ons are a blue tick at $2 a month, the booking calendar at $4 a month, translations at $3 a month and a custom domain at $39.99 a year. Onlink's three plans, from the Onlink pricing page, are Free at $0, Pro at $12.50 a month or $10 a month billed annually, and Premium at $37.50 a month or $30 a month billed annually.

Plans and prices, per each site's own page on 6 September 2026
PlanOnlinkLnk.Bio
Free plan$0, no card, no time limit; 10% of each sale$0; "Unlimited Lnks", "Embed Music & Videos", "Add a Map", "3 Pages"; no shop
Entry paid planPro: $12.50 a month, or $10 a month billed annually; 7% of each saleMini: $0.99 a month, or $9.99 once; scheduling, groups, analytics; no shop
Plan that sellsFree, and every plan above itUnique: $24.99 once; "Open your Shop", "No Lnk.Bio Logo in profile", newsletter, contact form
Top planPremium: $37.50 a month, or $30 a month billed annually; 0% of each saleUltra: $89.99 a year; verification, "Connect existing domain", "Booking Calendar", "AI Translations"
Fee on a sale10%, 7%, 0% by plan, plus Stripe's fee5%, "Excludes Stripe/PayPal fees"

Sources, each read on 6 September 2026: Onlink pricing, Lnk.Bio's home page with its plan list, Lnk.Bio's features page, Lnk.Bio's shop page, Lnk.Bio's booking calendar page and Lnk.Bio's custom domain page. Two of Lnk.Bio's pages disagree on the custom domain: the home page and the custom domain page print $39.99 a year, and the features page and comparison page print $29.99 a year; the comparison page also prints "Same prices since 2016". Onlink's fees are platform fees taken at the moment of payment, and Stripe's processing fee is charged by Stripe on top, on every plan.

Is Lnk.Bio free?

Yes, for links: Lnk.Bio's home page answers "IS THE FREE VERSION REALLY FREE?" with "Yes, free and unlimited", and the free plan prints unlimited links, embedded music and videos, a map, basic statistics and 3 pages, but not a way to be paid, since the shop is under Unique, the booking calendar is a $4 a month add-⁠on or part of Ultra, and the donation and thanks boxes sit on the features page without a plan column in the text we read. Onlink's free plan sells digital products, courses, paid calls (bookings), donations and tips at 10%, with no card and no time limit.

What the free plan holds, per each site's own pages on 6 September 2026
What the free plan holdsOnlink FreeLnk.Bio Free
LinksUnlimited"Unlimited Lnks"
Photos and video on the pagePhotos and videos, YouTube and Spotify cards, an Instagram card of your posts or reels, notes, a map; 10 GB; the auto-⁠updating YouTube channel card is on Pro and Premium"Embed Music & Videos" from "147 Embed services", Spotify, YouTube, SoundCloud, Tidal, Vimeo and Twitch among them; "Add a Map"; images and banners are printed under Unique
Digital productsYes, 10% a saleNo; "Open your Shop" is printed under Unique ($24.99 once)
CoursesYes, with hosted videoNot printed on the pages we read
Paid callsYes, 10% a sale, with a Google Meet link, once a calendar is connectedNo; the booking calendar is a $4 a month add-⁠on, or Ultra, at 5% a booking
Donations and tipsYesA donation box and a thanks box are on the features page; the plan column is not printed in the text we read
AnalyticsOn every plan, with revenue; per-⁠card breakdown on Pro and Premium"Basic statistics" on Free; "Advanced analytics" under Mini; the features page lists an Excel export, two years of history, demographics and tracking pixels and tags for Google, Facebook, Meta, TikTok, Snapchat, Pinterest, Plausible, HubSpot and Microsoft Clarity, plan not named in our capture
PagesOne page per handle"3 Pages"; 5 on Mini, 10 on Unique
Platform brandingNone on any plan"No Lnk.Bio Logo in profile" is printed under Unique

The Lnk.Bio lines are from its home page and features page, each read on 6 September 2026. We built Onlink's free plan to hold almost the whole product on purpose: the part a creator needs to get paid should not sit behind a price, so on Onlink the page, every card type and every kind of selling are on Free, and the subscription is for a lower fee and more tools, not for permission to open a shop.

On Lnk.Bio a sale costs 5% plus Stripe's or PayPal's fee, after the $24.99 Unique plan that opens the shop; on Onlink a sale costs 10% on Free, 7% on Pro and 0% on Premium, plus Stripe's fee, with nothing paid first. On a $20 sale you keep $19.00 on Lnk.Bio and $18.00 on Onlink Free, before the processor's fee.

A $20 sale on each plan, before the processor's fee, per each site's own pages on 6 September 2026
PlanOnlinkLnk.Bio
Free plan$18.00 to you; nothing paid firstNo shop printed on Free; the shop opens on Unique
Plan that sellsFree: $18.00 to youUnique ($24.99 once): $19.00 to you
Paid plan with a lower feePro ($12.50 a month): $18.60 to youThe fee is 5% on every plan that sells
Plan with no feePremium ($37.50 a month, $30 a month billed annually): $20.00 to youNone printed

Which costs less depends on how much you sell over time, because Lnk.Bio's price is paid once. The $24.99 Unique plan equals the difference between the two fees, 10% on Onlink Free against 5% on Lnk.Bio Unique, on $499.80 of sales: below that total Onlink Free has cost less, above it Lnk.Bio Unique has, and the gap keeps growing by $1.00 on every $20 sale. Onlink Premium at $30 a month billed annually costs the same as Lnk.Bio's 5% on $600 of monthly sales; above that Premium keeps more each month.

  • You sell nothing: Onlink Free costs $0; Lnk.Bio Unique has cost $24.99 once.
  • You sell $100: Onlink Free costs $10; Lnk.Bio costs $5 plus the $24.99 already paid.
  • You have sold $499.80 in total: Onlink Free and Lnk.Bio Unique have cost the same.
  • You sell $1,000 a month: Onlink Free costs $100; Onlink Premium costs $30 on annual billing; Lnk.Bio costs $50.

The processor's fee is left out of every line because Stripe or PayPal charges it on both. Nothing on Onlink is charged until a sale happens; on Lnk.Bio the first sale needs the Unique plan, and a paid call needs the booking add-⁠on as well.

Where does the money go, and how do you get paid?

On both, the sale is paid into your own processor account: Onlink into your Stripe account through Stripe Connect, Lnk.Bio into Stripe or PayPal, "Collect payments via PayPal or Stripe", with "Immediate payouts" and the line "Lnk.Bio doesn't hold your funds", per its shop page read on 6 September 2026. Neither keeps the money between the sale and the payout.

The path of one sale, per each site's own pages on 6 September 2026
StepOnlinkLnk.Bio
The account that receives the moneyYour own Stripe account, connected or created when you start sellingYour Stripe or PayPal account: "Collect payments via PayPal or Stripe"
Where the money sits after a saleIn your Stripe account; Onlink never holds it"Immediate payouts"; "Lnk.Bio doesn't hold your funds"
The platform's fee10%, 7% or 0%, taken at the moment of payment5%, "Excludes Stripe/PayPal fees"
What the buyer receivesAn access link on the confirmation screen and by email, and a library at app.on.link where a download or a course stays open while the product is on your page, and for 30 days after you delete it; a booking stays until the call has passed"Automatic buyer email receipts"; how a download is kept is not printed on the pages we read
ReportsAnalytics with revenue on every plan; per-⁠card breakdown on Pro and Premium"Realtime sales reports"

The Lnk.Bio quotes are from its shop page, read on 6 September 2026. On Onlink the library keeps their downloads and courses from every Onlink seller under Downloads, Courses and Bookings, and if you delete a product later the buyer keeps access for 30 days with a countdown before it is removed. Lnk.Bio adds two things Onlink does not offer: PayPal as a second rail, and "Sell digital downloads, services, and physical products", with "Product variants with images and stock tracking" and "Built-in shipping rates and mark-as-shipped flow"; Onlink does not ship physical products.

What does each page hold?

Onlink's page is a bento grid of cards you place yourself: photos, videos, links, notes, a map, Spotify and YouTube cards, an Instagram card of your posts or reels, and the paid cards for digital products, courses, paid calls, donations and tips, all on the free plan. Lnk.Bio's page is a list or grid of links on a template, with embeds from "147 Embed services", a newsletter and contact form on Unique, a shop on Unique, and a booking calendar as an add-⁠on, per its home page read on 6 September 2026.

What each plan holds, per each site's own pages on 6 September 2026
What the page holdsOnlinkLnk.Bio
Selling on the free planDigital products, courses, paid calls (a booking card, once a calendar is connected), donations, tips; a lead magnetNothing printed; the shop is on Unique, the booking calendar is an add-⁠on
What the shop sellsDigital products, courses with hosted video, paid calls"Sell digital downloads, services, and physical products"; no course product printed
Paid callsA booking card on every plan: 15 minutes to 6 hours, a Google Meet link, Google CalendarBooking calendar at $4 a month or on Ultra: "Schedule Google Meet events", "Schedule Zoom events", "Sync with Google Calendar", 5% a booking
Storage10 GB on Free, 20 GB on Pro, 50 GB on PremiumNot printed on the pages we read
Embeds and integrationsYouTube, Spotify and Instagram cards, a map"147 Embed services", "19 integrations", APIs, Zapier, Shopify
EmailAudience CRM and export on Pro and Premium"Newsletter", "Contact form" and "50 Newsletter Sync" under Unique
Custom domainNo; the page lives at on.link/yournameAn add-⁠on at $39.99 a year on its home and custom domain pages, $29.99 on its features and comparison pages; "Free .bio domain for a year" under Unique and Ultra
AppsThe page and the editor in the browser"Official iOS", "Official Android", Chrome and Firefox extensions
Referral programmeOne-time reward of $5 to $60 per referral who subscribes to a paid plan, on every plan, confirmed 30 days after the sale"Affiliate program" on the features page; terms not printed in the text we read

The Lnk.Bio lines are from its home page, features page, shop page and booking calendar page, each read on 6 September 2026. Onlink does not offer a custom domain, a newsletter, physical products, PayPal, native apps or Lnk.Bio's list of embeds; if those are on your list, Lnk.Bio prints them, most on Unique at $24.99 once. What Onlink puts on the free plan that Lnk.Bio's pages sell separately is the selling itself: the shop, the paid call and a course with hosted video, next to the photos and video that sell them.

How much of the page can you change?

On Onlink, almost all of it, and on every plan: the page is a grid of cards you drag into place, laid out once for the desktop and once for the phone, with the background as a colour, a gradient or a pattern on Free and as a photo or a video on Pro and Premium, and no Onlink branding badge on any plan. Lnk.Bio's pages, read on 6 September 2026, print "577 Free Templates" on the free plan, "38 Layouts" and "Mirror IG Grid" under Mini, and "Custom Colours", "44,813 Fonts", "Wallpaper & Favicon", "Video Wallpaper" and "No Lnk.Bio Logo in profile" under Unique.

What you can change about the page, per each site's own pages on 6 September 2026
What you can changeOnlinkLnk.Bio
LayoutA bento grid: cards of different sizes, each placed where you drag it; the other cards settle around itA list of links on a template; "List layouts", "Grid layouts" and "Mirror Instagram grid layout" on the features page, "38 Layouts" under Mini
Desktop and phoneTwo layouts, arranged separately: the desktop grid and the phone grid are each yours to set"Mobile layout" and "Desktop layout" are rows on the features page; the plan columns are not printed in the text we read
BackgroundA colour, a gradient or a pattern on every plan; a photo or a video on Pro and Premium"Custom Colours", "Wallpaper & Favicon" and "Video Wallpaper" under Unique ($24.99 once); "Custom gradient backgrounds" on the features page
Avatar and cardsAvatar placement, card sizes and card positions are yours on every planLink thumbnails, "9 link button effects", "Individual Colors" per link on the features page
Themes and fontsNo theme layer; the grid, the background and the cards are the design"577 Free Templates" on Free; "44,813 Fonts" under Unique
Platform badgeNone on any plan"No Lnk.Bio Logo in profile" under Unique
Getting startedPick a handle and the page exists; add cards; nothing to install, no code"Log in via Instagram, add your links and retrieve your unique URL. It literally takes 1 minute to get started."

The Lnk.Bio lines are from its home page and features page, each read on 6 September 2026. The difference a creator feels is in the editing. On Lnk.Bio the page is a list or a grid on a template, and the choices are the template, the layout and the colours around it; on Onlink there is no template layer, because the page is the grid itself: you drag a card anywhere and the rest settle, you make a card bigger or smaller by choosing its size, and the phone layout is a second grid you arrange the same way, so the page looks the way you set it on both screens rather than the way a template stacks it.

What matters more than price?

For a creator who has not sold yet, what matters more than the price is whether the first sale costs anything before it happens, and whether a course or a paid call can be sold at all without a subscription. Of the two, the lowest risk is the free plan that sells the file, the course and the call at $0, because a price paid once is a price paid before you know whether anyone will buy.

On Onlink the first sale costs nothing up front and 10% of the price; on Lnk.Bio it costs the $24.99 Unique plan first and 5% after, and a paid call costs the $4 a month booking add-⁠on or Ultra besides. The two fees meet the one-⁠time price at $499.80 of total sales; below that Onlink Free has cost less, above it Lnk.Bio has, until Onlink Premium's 0% at $30 a month billed annually pays for itself past $600 of monthly sales. Lnk.Bio prints no course product; Onlink's course with hosted video is on Free.

It depends on what you sell and how much, and the table takes it case by case. For a file, a course or a paid call before you pay anything, and for a page you arrange for the desktop and the phone with no platform badge, the answer is Onlink; for a one-⁠time price, a custom domain, a newsletter, PayPal, physical products or native apps it is Lnk.Bio, and past $499.80 of total file sales Lnk.Bio's 5% costs less than Onlink Free's 10%.

Which platform for which case, per each site's own pages on 6 September 2026
If you…Pick
Have not sold anything yetOnlink Free: $0 with 10% on a sale; Lnk.Bio's shop opens at $24.99 once
Want to sell a course with video or a paid call on a free planOnlink; Lnk.Bio prints no course product and sells bookings as a $4 a month add-⁠on, or on Ultra, at 5%
Want to arrange the page yourself, once for the desktop and once for the phone, with no platform badgeOnlink, on every plan; Lnk.Bio removes its logo on Unique
Sell files and expect less than $499.80 in totalOnlink Free, by the arithmetic above; past that total Lnk.Bio's 5% plus the $24.99 already paid costs less
Sell more than $600 a monthOnlink Premium at $30 a month billed annually, 0% on a sale before Stripe's fee; Lnk.Bio's 5% keeps running
Want a one-⁠time price, a custom domain, a newsletter, PayPal, physical products or native appsLnk.Bio; Onlink does not offer them

Per the pages linked under the tables above, read on 6 September 2026. The same cases, with the reason behind each pick:

  • You have not sold anything yet: Onlink Free at $0 with 10% on a sale; Lnk.Bio's shop opens at $24.99 once.
  • You want to sell a course with video or a paid call on a free plan: Onlink; Lnk.Bio prints no course product and sells bookings as a $4 a month add-⁠on, or on Ultra, at 5%.
  • You want to arrange the page yourself, once for the desktop and once for the phone, with no platform badge on any plan: Onlink; Lnk.Bio removes its logo on Unique.
  • You sell files and expect less than $499.80 in total: Onlink Free costs less, by the arithmetic above; past that total, Lnk.Bio's 5% plus the $24.99 already paid costs less.
  • You sell more than $600 a month: Onlink Premium at $30 a month billed annually takes no fee on a sale, before Stripe's fee; Lnk.Bio's 5% keeps running.
  • You want a one-⁠time price, a custom domain, a newsletter, PayPal, physical products or native apps: Lnk.Bio; Onlink does not offer them.

Every Lnk.Bio number in this list comes from the pages linked above, read on 6 September 2026; if Lnk.Bio changes a price, its home page is the place to check. Onlink's are on the Onlink pricing page. Lnk.Bio against the wider field is in our comparison of free link in bio tools, and the two platforms that also sell from the bio are in Onlink vs Beacons and Onlink vs Stan Store.

Frequently asked questions

How much does Lnk.Bio cost?

$0 on Free, $0.99 a month or $9.99 once on Mini, $24.99 once on Unique and $89.99 a year on Ultra, per Lnk.Bio's home page read on 6 September 2026. The booking calendar is $4 a month, the blue tick $2 a month and a custom domain $39.99 a year ($29.99 on its features and comparison pages), as add-⁠ons.

Does Lnk.Bio charge a fee on sales?

Yes, 5% of each sale, "Excludes Stripe/PayPal fees", per Lnk.Bio's shop page; the same 5% applies to a paid booking. Onlink charges 10% on Free, 7% on Pro and 0% on Premium, plus Stripe's fee.

Can I sell on Lnk.Bio for free?

No. "Open your Shop" is printed under the Unique plan at $24.99 once, and a paid booking needs the booking calendar add-⁠on at $4 a month or the Ultra plan. Onlink's free plan sells digital products, courses, paid calls (bookings), donations and tips at 10% a sale.

Is Lnk.Bio worth it?

It depends on how much you will sell in total. The $24.99 Unique plan equals the gap between Onlink Free's 10% and Lnk.Bio's 5% on $499.80 of sales; below that total Onlink Free costs less, above it Lnk.Bio does, until Onlink Premium's 0% at $30 a month billed annually pays for itself past $600 of monthly sales.

Lnk.Bio is a list of links with a one-⁠time price, a shop on the $24.99 plan and a booking calendar as an add-⁠on; Onlink is a link in bio page on a bento grid you arrange for the desktop and the phone, with digital products, courses with hosted video, paid calls and donations on the free plan and a library where buyers keep their downloads and courses.

Does Lnk.Bio hold your money?

No. Its shop page prints "Immediate payouts" and "Lnk.Bio doesn't hold your funds", with payment through your own Stripe or PayPal account. Onlink pays each sale into your own Stripe account and never holds it either.

Yes. The free plan sells digital products, courses, paid calls (bookings), donations and tips at 10% a sale, with no card and no time limit; you connect your Stripe account when you are ready to be paid, as the Onlink pricing page lays out.

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